In Amanda Hesser's "Shop Write," the author reveals the inner workings of a website dedicated to grocery lists. She describes the content to be submissions of discarded shopping lists that have the ability to showcase one's life. She gives an account of the creator's life and other projects such as a photograph of himself every day of his 31st year in life. Her goal of exposing the website and eliciting interest is achieved through her great description but hindered by poor organization.
In her essay, Hesser introduces the topic of grocery lists in a well developed paragraph that captures the reader's attention and gives a subtle hint of what she plans to write about. She then finishes her essay in sporadic fashion leaping from topic to topic. First, the content of the website, then how it was created, then she returns to content and recipes, then returns to the creator as well as another person, then back to recipes. This limits the clarity of the piece and appears to be rather schizophrenic.
Amidst the confusing organization are tidbits of description that are filled with creativity. In one line, Hesser refers to the act of writing a grocery list as, "lines of ink and pencil jutting and looping across crinkled and torn pieces of paper." This alternative to simply stating that someone is writing a grocery list is filled with imagery that could captivate an audience with ease.
Regardless of her poor organization which often leads to a lack of cohesiveness, Hesser saves her essay with astounding description and depth. Overall, she is able to efficiently display her addiction to the seemingly simple website as well as elicit a similar fascination in her audience.
Amanda Hesser. "Shop Write." New York City: NY Times, 2004. 2.